We are creating brands that can add value to nature and consumers certified as Clean Goods. Through research and product development, we aim to improve growing methods by supporting our farmer community to adopt solutions that reduce the carbon footprint in food production and support biodiversity in creating those goods. Clean Goods can be climate-positive products that help farmers transition to regenerative farming, while consumers are able to buy products that have positive effects on the health of the planet and humans. It is a collaborative project with participation from various actors in the agriculture value chain while enabling transparency through digital records and certifications. These are not completely new growing processes but more about creating a balance between producing and consuming food. Clean Goods are produced by supporting growers with easy-to-implement methods and create an ecosystem for improving marketing of these foods. For food consumers, the clean goods label makes such foods and farming practices more visible and enables them to make decisions in supporting climate actions.